Lake Mary SEO, a digital marketing agency in Lake Mary, Florida, helping businesses establish an online presence that drives growth.
With just under 16,000 residents, Lake Mary is a small but effortlessly charming town to visit or settle down. Scenic lakeside park, tree lined streets and unique retail shops make up just a few of the many things you’ll discover when visiting the town on foot.
Lake Mary is a small city in Central Florida, just south of Orlando. It is located at the center of the Space Coast region, and is surrounded by beautiful natural landscapes.
Its economy is growing, with many businesses opening their doors and establishing their headquarters here. As a result, the population is increasing and the area is becoming increasingly attractive to tourists and retirees alike. Crime levels are low, making it an ideal place to start a business.
Thrive offers professional digital marketing services that are designed to increase sales and profits. Our Lake Mary Digital Marketing Agency provides customized marketing strategies that are beneficial for our clients and aligned with our client’s goals. Working together, we will create an effective plan that works for you.
Content creation for local audience needs
These efforts all work together to increase visibility and drive traffic to your website. The goal is to get your business noticed by potential clients who live nearby.
Why Targeting Local Clients Is Important?
When people search for businesses online, they typically look at websites that appear near them. If you want to be found when someone searches for businesses in your area, it’s important to have a presence on the major search engines like Google, Bing, and Yahoo.
The more relevant content you create around keywords related to your target market, the better chance of being seen by those searching for what you offer.
If you don’t already have an established web presence, now is a great time to start building one.
Make Your Small Business More Visible in Your Community with Local SEO
Local search engine optimization (SEO) is a powerful tool for small businesses to make their presence known and increase the visibility of their business online. It’s also one of the most effective ways to reach potential customers who are actively searching for your services or products.
In this article, we’ll explore how local SEO can help you get more traffic to your website and boost your conversion rate.
Search engine optimization (SEO): The process of improving the volume and quality of traffic to your site via organic search results.
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The way people find your business depends on where they look. For example, if someone types “plumber near me,” they may see a list of plumbers from which to choose. But if they type “best dentist near me,” then they’re probably looking for something specific—like a cosmetic dentist.
The same goes for local searches. When someone searches for a nearby restaurant, hotel, or salon, they’re usually looking for something specific. So, if you have a location-based service or product, it’s important to optimize your listing so that it shows up when relevant users search for nearby businesses.
How do I know what keywords my audience uses?
If you don’t already have a website, you’ll first need to set up a domain name for your company. You can use a free domain registrar such as GoDaddy.com or register your own domain name.
Once you’ve purchased a domain name, you’ll need to install WordPress on the domain. This will allow you to create a blog about your business and start building links back to your site.
Once you’ve installed WordPress, you’ll need to sign up for a hosting account. Hosting accounts typically cost between $5-$20/month depending on the size of your site.
You’ll also need to pick a theme for your site. A good rule of thumb is to go with a clean, simple design that’s easy to update.
Now that you’ve got a basic foundation set up, it’s time to start optimizing your content.
Keyword Research: Identify Keywords That Are Relevant To Your Niche
Before you begin writing, you’ll want to identify keywords that are relevant to your niche. These keywords will be used throughout your articles and posts.
To determine these keywords, use Google AdWords’ keyword planner. Simply enter your business name into the search bar and select “keyword ideas.”
Google will show you a list of suggested keywords based on the words that people are actually using in search queries.
These keywords aren’t necessarily perfect matches for your business, but they’re a great starting point. Once you’ve identified some keywords, you can use them to write an article or post.
Writing Content: Create Quality Articles And Posts About Your Business
After you’ve found some relevant keywords, it’s time to get down to business. You’ll now need to write several high-quality articles and posts about your business.
- When creating content, make sure to keep these guidelines in mind.
- Make Sure Your Title Contains Targeted Keywords
- Your title is one of the most important elements of any page. It needs to attract readers and encourage them to click through to read more.
- It should contain targeted keywords that describe your content. If you have multiple pages on your site, try to group similar topics together under one main heading.
For example, if you sell shoes online, you could have a single section called “Shoes” that contains subheadings like “Men’s Shoes,” “Women’s Shoes,” etc.
- Use Descriptive Titles On Each Page
Each individual page on your site should have its own unique title. Make sure each title includes a few key terms so that users know exactly what they’re clicking on.
This will help improve your CTR (click-through rate), which is crucial when trying to rank higher on SERPs.
- Avoid Using Too Many Long Words
Long, complex titles tend to turn off visitors because they take longer than normal to load.
- Try to stick with around 50 characters or less.
The ideal length depends on the type of device people are viewing your website from.
- If possible, break up long titles with dashes or underscores instead of spaces. For example, “How To Start An Online Store From Scratch – Step By Step Guide” would become “how-to-start-an-online-store-from-scratch-step-by-step-guide”.
If you don’t feel comfortable editing your titles yourself, there are plenty of third party tools available.
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Some examples include TinyTitle, ShortText, and WordAi.
- Create Unique Headlines For Every Article
Every blog post, podcast episode, and other piece of content on your site should have a headline. This is the first thing visitors see when they arrive at your page.
You need to create headlines that are catchy, attention grabbing, and compelling enough to compel someone to click through.
The best way to do this is by brainstorming different ways to say something interesting. Then, test out various versions of those ideas until you find the ones that work best.
Here are some tips to consider:
- Keep it short. Try not to go over 20 words.
- Use action verbs. Instead of saying “I love my dog”, say “My dog loves me”.
- Avoid clichés. Don’t use phrases like “the best” or “most effective.”
- Be specific. Say who or what your product or service helps.
- Include numbers. Include how many times your product has been used.
- Include testimonials. Showcase real reviews from customers who have purchased your products or services.
- Don’t forget to check for spelling errors.
- Add an image. Images can be very powerful and can really boost engagement.
- Write Unique Content That Is Relevant And Credible
Search engines are constantly changing their algorithms and ranking factors. As such, it’s important to stay
up to date on all the latest changes in order to optimize your content strategy.
One easy way to do this is to keep track of the most popular posts on your site. You can also ask your readers to vote for their favorite articles.
Then, look back at these posts every once in awhile to make sure they still hold value.
When creating new content, think about whether or not it adds value to your audience. If not, then you may want to scrap it.
There are two types of content:
Informative and entertaining. Informative content provides useful information. While entertaining content entertains but doesn’t necessarily provide any value.
- Make Sure Your Site Has A Good Structure
Having a good structure is essential if you want to get more traffic to your site.
Your website needs to have a clear hierarchy. It needs to start with a home page that clearly states what your company does and why people should care.
- Next, you’ll want to create pages that focus on each of your main topics. These will be things like blogs, podcasts, eBooks, etc.
- After that, you’ll want to add subcategories and categories that help organize everything else.
Finally, you’ll want to link between all of your pages so that users can easily navigate around your site.
If you’re looking to grow your business, you need to ensure that your website is optimized for search engines.
To do this, you’ll want to follow the advice outlined above. Doing so will give you a competitive advantage over your competitors.
Why Should You Consider SEO?
Organic search accounts for 53.3% of all website traffic.
Organic search results account for 60% of all lead generation.
Improves customer experience and increases conversion rates.
Improves brand awareness and increases click through rate.
Increases visits and customer retention.
Increases traffic and customer engagement.
Increases leads and revenue growth.
How Local SEO Services Can Help You Attract New Customers
Local search marketing is timely and highly targeted. Many local web users search or a specific business’ name but some don’t have a name in mind when they begin their search. By using local search techniques, you can place your business in a better position to promote to local customers. There’s no better time to market your company than when customers need you.
The first thing you should do is create a list of keywords that are relevant to your business. This will help you determine which words people use when searching for businesses like yours. You’ll also want to make sure the keywords you choose are popular enough to be searched for frequently by potential customers.
Once you’ve identified your keywords, it’s important to optimize them so that they appear high up in search engines. Optimizing your keywords means making changes to your content such as adding more relevant information, including images and videos, to your website. It also includes optimizing your title tags and meta descriptions.
When it comes to local SEO, there are many different aspects to consider. For example, if you own a restaurant in California, you may want to target “California restaurants” instead of just “Restaurants.” If you’re looking to attract new customers, you may want to focus on keywords related to your industry rather than geographic locations.
There are many ways to improve your local SEO. Some of these include:
Adding photos and videos to your website
Using descriptive titles and meta descriptions
Including your city in your URL
Linking back to your website from other websites
Making sure your phone number appears on your website
Creating a Google My Business page
Having reviews on sites like TripAdvisor and Yelp